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Use Policy - A policy established
for a Web site that describes how users may access and use the
facility as well as such things as copying and publication of
content, security requirements, and privacy requirements.
- An easy-to-use database application that integrates with many
Microsoft® Office products.
Address Verification Service (AVS)
- A: Every time a credit card authorization is obtained, a verification
of the billing address is provided by the card issuing company
that indicates whether or not the billing address on the order
matches the billing address for the credit card.
Address Locator - A service available
from a number of Web sites that provides the addresses and phone
numbers of individuals and businesses input by the user.
- Programs that pay you add a link to their site or product on
your site. When someone clicks the link and then makes a purchase,
you get commission on the sale. Alternatively, some sites pay
you a small commission every time someone "clicks through"
to their site.
Apache - An open-source
Web server for UNIX, Windows 2000 and other platforms. Apache
has become the most popular Web server in use today, due to its
powerful feature set and excellent performance. Because the Apache
source code and related documentation are freely available, the
server can be adapted to meet specific needs.
Autoresponder - An autoresponder
is a software program that allows you to respond immediately with
a prewritten e-mail when someone gives you their address.
B2B (Business to Business)
- The exchange of goods and services between business.
B2C (Business to Consumer) -
The exchange of goods and services with the consumers.
Bandwidth - The
amount of data that can be transmitted through a connection in
a fixed amount of time. Bandwidth is usually measured in BPS (bits
Branding - A marketing term.
Brand recognition and brand loyalty are well-known phenomena dear
to marketers' hearts. Branding is the process through which you
Brick-and-Mortar - A traditional
business operation that commonly deals with its customers face-to-face
in an office or store that the business owns or rents (e.g. a
retail store or a bank branch). Web-based businesses usually have
lower costs and greater flexibility than brick-and-mortar operations.
Browser - software that "reads"
the HTML coding that Web pages are written in and displays it
on your computer. The most widely used browsers are Microsoft's
Internet Explorer (IE) and Netscape's Navigator (NN).
Cache - space
on your computer's hard drive where your browser has cached, or
stored, every page you've visited, so there's no wait for this
one to download again.
Catchall e-mail account - an
e-mail account that you can have the email for multiple e-mail
addresses associated with a single domain *@mydomain.com delivered
CGI script - Stands for Common
Gateway Interface. CGI is a program that lives a web server. When
the web servers receive data from a browser, the scripts process
that data, then send the processed results back to the browser.
CGI scripts are primarily used for collecting and processing form
Chargeback - when a transaction
is successfully disputed and results in a refund or in cases fraud
an amount is debited against a merchant account. Chargebacks also
usually carry an additional fee that is paid by the merchant.
Certificate Authority - A company
that issues digital certificates that confirms a company or individuals'
identification. A digital certificate is a crucial part of secure
Click through rate (CTR) - A
method to measure the success of your ads.
Client-side - Something done
on your visitor's computer.
Content site - A site with valuable
content you access through search engines.
Cobranding - when you buy the
rights to a product from the owner and are allowed to put your
company's name of the product.
Conversion rate - The conversion
rate is the number of your visitors that are turning into buyers.
Cookies - Small text files stored
on your computer when visiting a site that record preference for
that particular site's usage. Cookies are also common in shopping
cart applications in order to remember visitors as they move throughout
Cost-Per-Click (CPC) - A method
of charging for banner advertisements on the Web on the basis
of how many viewers click on the ad, rather than charging on a
flat rate basis for the advertising space.
CRM - Customer Relationship Management
- The entire process of a pre-sales, sales and service relationship
with a customer. Many software applications are now available
that permit you to record this relationship from the time the
clients asks their first question. Good CRM software is much more
efficient than fragmented records as it can save time in tracking
communications and transactions with a particular person.
DNS (Domain Name System)
- The system responsible for translating domain names
into numeric IP addresses. The DNS maintains a list of all the
domain names and distributes them throughout the world.
Directory - A directory is a
listing of websites organized into tons of categories and sub-categories.
Discount Rate - a percentage
of a sales amount charged by a bank for processing the transaction.
Disk space - Also
known as Web space. The amount of allocated storage you are given
on your Web hosting account. This enables you to store files,
Web pages, email, databases and graphics. Web space is measured
in MB (megabytes).
Domain Alias -
A domain name that points to another domain. Domain aliases enable
users to access the same Web site through a number of different
addresses. For example, many companies register several similar
domain names (such as common misspellings of their domain name)
and then use domain aliases to have all of the domain names point
to the same site.
Domain Name - the name purchased
for your online business website such as mycompany.com
Domain Parking -
The hosting option that enables you to register a domain name
now even if you are not ready to build and post a Web site.
Domain Name Registration
- The process that must be completed before users can access your
Web site. The registration process involves two basic steps: Reserving
your domain name and then registering the domain name with the
name server so that the IP
address of your domain name can be disseminated throughout
Download - Transfer of a file
between computers. Downloading is the way most info-products are
transferred from seller to buyer.
DSN (Data Source Name) - a method
of connecting to a database. The DSN contains information such
as the database name, directory, database driver and user name
and password for the database. DSN connections require ODBC,
an open standard for API for accessing databases.
Ecommerce - The
term used to describe business transactions and communications
conducted over the Internet or through company networks. Common
ecommerce transactions include the buying and selling of goods,
banking and ordering services online.
Email alias - An
email alias is a “virtual” email account. It enables
you to use an email address that doesn’t really exist and
have all the messages sent to that address routed to a real email
account. For example, you may want to provide a link on your Web
site that enables visitors to send email to the Web Master, who
is really you. You can use the email alias email@example.com
but have the email routed to your real email account. You can
also use email aliases to overcome problems with duplicate email
addresses. If the email address you want to use is already taken,
you can still use it as an alias and then route the email to a
Email forwarding -
The feature that enables you to have email messages sent to one
address automatically forwarded to a different email address.
For example, you can specify that all email messages sent to firstname.lastname@example.org
be immediately forwarded to you@yourISP.com.
e-book - an electronic book.
ecash - refers to the many different
methods of electronic payment such as smart cards, ibuttons, digital
wallets, etc. In most cases the identity of the purchaser is unknown
to the merchant.
eCheck - Also called an electronic
check. An E-Check is a form of payment that deducts funds directly
from your own checking account. eCheck services are usually managed
by third party companies that interface with a number of different
EDI (Electronic Data Interchange)
- This is the business to business (b2b) flow of information usually
replacing paper invoices, receipts and other business records.
Electronic Check System - A system
that allows customers to write and sign secure checks for transactions
over the Internet. The system uses cryptographic processing in
a PCMCIA card to assure that the checks cannot be counterfeited
Encryption - Process of transforming
data into a type that prevents casual observers from deciphering.
Etailing - "Virtual"
storefronts which act as a catalogue of products for merchants
and usually include a "shopping cart" system to enable
consumers to purchase online with the use of credit cards.
Exit Page - The last Web page
an individual user looks at on a Web site. A Web merchant or publisher
may modify the most common exit pages in order to induce viewers
to stay on the site for a longer time.
Export Law - A United States
export law that forbids the export of cryptography software or
hardware using a key longer than forty bits without a permit.
Export to subsidiaries of US companies is permitted. The law exists
primarily to prevent hostile groups from encrypting messages which
the US intelligence agencies will have difficulty decrypting.
Firewall - Software/hardware
used to prevent unauthorized access from a computer system or
network of computer systems.
Flame - An attack,
in the form of an e-mail or post, on someone posting to a discussion
Flash and Shockwave
- Flash and Shockwave are multimedia tools developed by Macromedia
that enable you to provide interactive presentations and Web sites
utilizing the latest streaming and audio technology.
FrontPage - Microsoft
FrontPage provides users a What You See is What You Get (WYSIWYG)
HTML editor, includes a publish feature that enables users to
transfer files to and from the Web server and supports advanced
features such a guest books and hit counters.
FrontPage Server Extensions
- The set of files that provide FrontPage-based Web sites
with extended functionality, such as multi-user and remote authoring
support, search features, forms and usage analysis. In order for
you to use all of the features that come with Microsoft® FrontPage®,
FrontPage Extensions must be installed for your account.
FTP - File Transfer Protocol.
the standard method of uploading or downloading files from the
FTP software - The program that
uses ftp so you can upload.
Fulfillment – the process
by which you provide your products or services to your customers.
Gateway - Computer
that allows communications between two networks. Used in ecommerce
to act as an interface between a merchant and a bank; i.e., a
Graphics - GIF's and JPEG are
the most common types of web graphics. JPEG is often used for
images with subtle details, e.g. photos. GIF's can be transparent
or can be used to create simple animations.
Home page - A
bit confusing, since it can mean one of two things. It's either
the main page of your Web site - the one you want a visitor to
see first - or your "start page," the page the browser
loads as soon as it starts.
HTML - Hypertext Markup Language.
It is the programming language used to create web pages.
HTTP - HTTP stands for Hyper-Text
Transfer Protocol. It is the protocol (communication language)
used to send web pages from the server to the web browser.
Hyperlink - Hyperlinks are the
clickable links that take you web page to another. Links are normally
underlined to identify them.
Independent Billing Service
- also called third party processors. These companies provide
online billing services to Internet businesses frequently including
the shopping cart, payment gateway and merchant as part of their
Infomediary - An infomediary
is an online resource that collates data from a variety of sources
and acts as a middleman between those distributing the information
and people who want the information.
Instant Messaging - A Web-based
service that enables users to see whether another individual is
currently online and to send that user a short message immediately,
without the store-and-forward delays inherent in E-mail.
Interactive Multimedia- An application
involving substantial user input or control and presenting at
least two of the following: text, graphics, sound, image, video,
address - a logical address used to locate resources
on the internet in the form of 188.8.131.52. Each address in
unique on the internet. Your ISP provider assigns you an IP address
each time you connect to the Internet. The DNS
converts your numeric address to your domain
ISP - Internet Service Provider
sells dial-up access to the Internet.
Java - Java is
a cross-platform (can run on any computer) programming language.
scripting language that can be added to an HTML page to do things
HTML can't do. It can perform a wide range of tasks, from simple
stuff like currency conversions to functions that approach applications
various "triggers:" when a page loads or quits, clicking
a link, etc.
Keyword - A keyword
is a word or combination of words that people use to locate relevant
web pages in a search engine.
- Two sites exchanging their links. The problem with link exchanges
is that they tempt your hard-won visitors to leave your site!
Log files and log file analyzers
- When a visitor logs onto your site, your server records certain
information about the visitor into log files that contains detailed
information about your site's activity in raw Web server format.
The information in the log file enables you to perform advanced
site analysis and gain valuable marketing insights.
Mailto: - The mailto: link allows
a visitor to open a new e-mail with your address already in it
when they click on the link.
Mailing list - An email distribution
list that makes it simpler and more efficient for you to send
email messages to your customers and members.
- A special account account where money from credit card sales
is first routed to and held before transfer to your own business
account. This process is usually fully automated in ecommerce
transactions. Money may be transferred into your business account
in real-time or during various points in a 24 hour period.
Merchant Identification Number (MIDS)
- Unique merchant identification number that is used in conjunction
with all transactions.
- META tags are HTML tags that are invisible to your visitors
but provide information to the search engines.
MIME Types -MIME,
which stands for Multi-Purpose Internet Mail Extensions, enables
exchange of different file types and formats over the Internet.
DPW Enterprises supports most MIME types.
- A program that stores and tracks DNS
Netiquette - an informal code
of behavior that dictates how netizens should conduct themselves
in email and chat rooms.
Netizens - term used to describe
the citizens who populate the Internet
Newsgroups - Newsgroups are focused
around particular topics and consist of posts to Usenet.
Opt-in email - A
request by a visitor for subscription to an ezine, etc. Double
opt-in means that not only does the visitor need to initially
subscribe, but also confirms the subscription request. Genuine
double opt-in mailing lists provide the best targeted advertising
Out of the box - Refers to an
applications designed to be rapidly integrated into an existing
Password Protected Directory
-Directories that require visitors to submit a valid
user name and password before accessing the contents. These are
frequently used for administrative purposes or for secure data.
Gateway - A payment gateway is a service that connects
your online store with your merchant account provider. This service
reads the information from the order forms and translates that
information for the merchant account.
The payment gateway also verifies that the customer’s credit
card account has the necessary credit available for the purchase.
Payment threshold - The minimum
accumulated commission an affiliate must earn to trigger payment
from an affiliate program.
PDF - PDF stands for Portable
Document Format. it allows a document to be read in a reader which
can be downloaded for free. PDF readers are available for all
operating systems so PDF provides a universal document format.
Perl - Practical Extraction and
Reporting Language. A popular scripting language for writing CGI
applications because it facilitates data and text manipulation.
PHP (Hypertext Preprocessor)
- An open-source scripting language and interpreter. PHP is
used primarily on UNIX Web servers and is an alternative to Microsoft
Active Server Pages (ASP) technology. PHP script is embedded within
a Web page. The Web server calls PHP to interpret and perform
the operations specified in the PHP script. Web pages with embedded
PHP script can use the file extensions .php, .php3 or .phtml.
Plug-in - a program that adds
new functionality to a web browser.
POP3 - Stands for Post Office
Protocol. It allows you to receive your e-mail.
Portal site - A site that adds
value with multiple services. Yahoo! is probably the best-known
Post - send a message to a newsgroup
or forum for other members to read and respond to.
official statement on the type of information collected on a site,
how the information will be used, how the person can access this
data and the steps for having the data removed. A privacy statement
will also usually include information regarding systems that are
in place to protect the information of web site visitors.
Privacy seal programs - Independent
organizations that verify if an online companies' Privacy Statement
is verifiable and accurate.
Propagation - The
process of notifying name servers
around the world when your site location changes to a new IP
address or when you have registered a new domain name on the
Internet. Propagation can take up to 72 hours.
Publisher - The owner of a Web
site that provides information, entertainment, software, or other
content designed to attract and serve Internet users.
Pull and push - Pull refers to
information the customer goes out of his/her way to get, for example
by clicking on your ad. Push is marketing that is directed at
someone who has not requested it; TV commercials are an example
Redirect - When
someone enters one web address but is then sent to another address,
they have been redirected.
Registration - A generally free
service on the Internet which requires registration by the user,
sometimes including detailed user information, in return for access
to a service.
Registrar - A company
that has been certified to register domain names. There are a
limited number of registrars permitted to access and modify the
master database of domain names maintained by InterNic. The organization
ICANN is responsible for certifying companies as domain name registrars.
A registrar is not the same as a Web host.
Repeat Visitor - A visitor to
a Web site who has visited the site previously. Repeat visitors
are usually identified by a cookie that was placed on their machine
when they visited the site before.
Residual income - Residual income
is income that you receive for an extended period of time. Royalties
on a book or reruns of a TV show are examples of residual income.
The ability and flexibility of an application or piece of equipment
to meet growth requirements of an organization
Search engine - A program that
searches documents for specified keywords and returns a list of
documents where the keywords were found. Internet search engines
use the information contained in your site's Meta
tags to generate an index of sites. Well known search engines
include Yahoo!, Excite, AltaVista and Google.
Secure server - a server that
encrypts the information it receives with SSL security so people
know their credit card info is safe in your hands.
Secure Sockets Layer (SSL)
- A method of ensuring that information submitted through
your Web site is secure and cannot be accessed by unauthorized
users. Information submitted via an SSL-secured form is transmitted
in an encrypted state. SSL is most commonly used for online credit
Security certificate - A security
certificate (also called a "secure server ID" or "digital
certificate") is a credential issued by a third party that
vouches for your credibility…that you are a legitimate business
and can be traced if there's a problem. These third parties are
called Certification Authorities (CAs). The most respected Certification
Authorities are VeriSign and Thawte Consulting
Server - A computer that uses
a network to provide services.
Server-side - Denotes something
done on your web server rather than on your visitor's computer.
Service Mark - A name, symbol,
or device used by the provider of services to identify its services
and distinguish them from services provided by and sold by others.
Service Marks can be registered just like trademarks and provide
the same level of protection.
Session cookie - Temporary cookie
stored in a computers memory for remembering preferences during
a web site visit that is deleted on leaving the site.
SET - Secure Electronic Transaction.
A standard established by MasterCard and Visa for the secure use
of credit, debit, and corporate purchasing cards over the Internet.
Shareware - Software that is
distributed at no cost that can be used for free for a specific
period of time or under certain circumstances to allow evaluation.
Shopping cart - Software that
keeps track of the items a visitor wants to buy from your site
until they proceed to the "checkout".
Signature file - a text message
that appears automatically at the bottom of an email.
SLA (Service Level Agreement)
- Used in many merchant/institution and merchant/consumer transactions
to define the boundaries of what the service is committed to deliver
and under what circumstances.
Smart Card - A smart card is
a plastic card about the size of a credit card, with an embedded
microchip that can be loaded with data, used for telephone calling,
electronic cash payments, and other applications, and then periodically
refreshed for additional use.
SOHO - Stands for Small Office/Home
Office and refers to a specific group of people who work from
home or very small companies.
Spam - Spam is e-mail you send
to someone who didn't request it, as well as blatantly commercial
Spider - A program used by search
engines to gather information for their databases of sites. When
the spider visits the site, it crawls through every page and deposits
the info in the engine's index.
SSL security - SSL stands for
Secure Socket Layer. A server with SSL is virtually hacker-proof.
Your browser verifies that the server is secure with either a
padlock (Explorer) or a key (Netscape) icon.
Status bar - The status bar
is at the bottom left of your browser window.
SMTP - Simple
Mail Transfer Protocol. A protocol for sending email messages
across the Internet. It is used in conjunction with both POP3
and IMAP, protocols that enable you to download messages from
a mail server to your computer. SMTP is used for outgoing mail
while POP3 and IMAP are used for incoming mail.
SQL (Structured Query
Language) - The most popular database language
in use today, SQL is used to create database queries that take
the form of commands. SQL queries enable you to select, insert,
update and determine the location of data, among other tasks.
Subdomain - Also
known as a third-level domain. Domain names are composed of at
least two levels, a top-level domain and a second-level domain.
The top-level domain is the suffix or extension attached to Internet
domain names (for example, .com, .net and .org). A second-level
domain (SLD) is the portion of the URL that identifies the owner
associated with an IP address. For example, "dpwenterprises.com"
is a second-level domain, as it includes the domain name "dpwenterprises"
and the top-level domain "com." If you need to further distinguish
your second-level domain name, you can use a third-level domain
name, or subdomain, such as "producta.yourdomain.com." Typically
a third-level domain name is used to refer to different servers
within different departments of a company.
Subscription Service -
An online service, Web site, or other source of information and
services which offers ongoing unrestricted access and use for
a period of time for a fixed fee without regard to which particular
information or services are utilized.
Text bar - A
navbar that's purely text. The navbar is the row of horizontal
links at the top or bottom of a page.
Third Party Processors - see
Independent billing Service.
Trademark - A name, symbol, or
device used by a manufacturers of goods to identify its goods
and distinguish them from goods manufactured and sold by others.
Provides legal protection from use by others people.
Traffic - In network technology,
traffic, the amount of data being sent, is usually measured in
bits per second or packets per second. In Web-based marketing,
traffic refers to the number of customer visits to a site or page
measured in a variety of ways.
Turnkey - Refers to an application
that is ready for use with little or no configuration, such as
a remotely hosted shopping cart service.
Unique Visitors -
Unique Visitors refers to a single person who visits your web
site in a set period of time. If a person visits your web site
3 times in a 24 hour period, they would only count as 1 unique
UNIX - UNIX is an operating system.
URL - Uniform Resource Locator.
The http address that gets you to a web site.
User session - Each visit to
a web site by one person. The session is "ended" when
all pages have been closed or after a specific time of inactivity.
View source -
both Explorer and Netscape allow you to view the source code for
any web page.
Viral marketing - A marketing
technique that encourages visitors to pass along a sales message,
usually by giving away something for free.
Virtual Bank - A bank that serves
consumers over the Internet and through automated teller machines
without establishing branch banks or any walk-in banking facilities.
Vortals (vertical industry portals)
- Online resources that are gateways to specific industry related
Broadcasting information over the Internet such as training sessions
and interviews in real time.
Web host - A web host provides
sites with space on a computer that is constantly connected to
WHOIS - An Internet search engine
that will tell you who owns a domain name.
World Wide Web - The "www"
in a URL. It is the default name for a web server.
WYSIWYG - What You See Is What
You Get. An application that displays how the resulting page will
look as it is being developed by the user in which the screen
displays what the end result will look like, while the document
is being created or modified.
XML (Extensible Markup
Language) - A language used to structure content
so that it can be exchanged with different applications. Windows
servers specifically support Microsoft XML 4.0+ .
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