This is a banner I designed for my company.
While it is pretty cool to watch the text bounce back and
forth, it can become very annoying very quickly to someone
actually trying the read the content of a page. So I created
the smaller static banner below and this is the one I actually
use to promote the site.
The client wanted this banner
in both a static and dynamic format. In actual use, both banners
had hyperlinks that took you to the company's website if you
clicked anywhere on the banner. As you can see, a dynamic
banner can provide more information in the same amount space.
Unlike the banner above, the movement here is much more subtle
but will still get the visitors attention and is less likely
to annoy someone enough that they will click away.
A customer used the banner below
to promote a free web cast.
This one is promoting a sale package
Static buttons can make your
site more visually appealing without adding any unnecessary
overhead. Drag the mouse over the "Home" and "Careers".
This simple effect can be easily added to a static button.
The button below is fairly simple
and will draw attention to a new product. Just don't over
do it to the point that it becomes annoying to your visitors.
An animated button will draw
the visitors attention but I still don't recommend it for
a business web site. This button was used by a car dealership
to promote a contest for a few weeks. He said it was very
effective, but, personally, I find the flashing to be annoying
and wouldn't recommend using something like this for long
periods of time.